
Saved by Stuart Evans and
The Art of Fermenting Great Ideas
Saved by Stuart Evans and
I brood, thinking of ideas, in the automobile when I’m driving to work or in the subway or when I’m mowing the lawn. By the time I get to the paper something’s there—I can produce.
Now imagine if you were able to unshackle yourself from the limits of the present moment, and draw on weeks, months, or even years of accumulated imagination. I call this approach the “slow burn”—allowing bits of thought matter to slowly simmer like a delicious pot of stew brewing on the stove. It is a calmer, more sustainable approach to creativit
... See moreGo for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a
Once I’ve absorbed as much as I can about the project and let it coagulate for a night or two, I sit down for a brainstorming session.