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The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
The ways we fail at this are obvious. We never give ourselves output time because we’re terrified of silence and boredom. We need a podcast while working out. We need music while working. We keep social media up in another tab. We have notifications on our phones. We let ourselves be interrupted.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Ideas sometimes seem to need days or weeks or months to get to a point where they feel fully formed. If you try to force a solution to a problem into a preset window of time, you will almost certainly reach a suboptimal solution.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Whatever you pay attention to is being fermented by your brain. It doesn’t understand that refining your lysergic acid derivatives is more important than whether or not Shanae will find someone new before the next rose ceremony. If you pay attention to it, it’s going in the fermentation jar.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Output time is creating the space and boredom for those inputs to ferment into something interesting. Staring at a blank page of your journal, opening a document to start writing, going for a (no headphones) walk with a notebook, working out without music, or sitting in the sauna. However you create bored, quite space for your brain to finally get
... See moreNat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
I’ll often have ideas sitting in my focus folder for weeks or months and keep tossing thoughts into them, and then one... See more
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Good ideas require boredom . If you constantly ingest new information, the existing information can never be digested. It’s as if you’re looking at your fermenting jar on the counter every hour and wondering why nothing has happened, so you open it and stuff in another cucumber.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
But if you want to come up with useful brain farts that move your life forward, you will have to stop feeding your mailroom dog shit. Garbage in, garbage out.