The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas

Build pockets of stillness into your life. Meditate. Go for walks. Ride your bike going nowhere in particular. There is a creative purpose to daydreaming, even to boredom. The best ideas come to us when we stop actively trying to coax the muse into manifesting and let the fragments of experience float around our unconscious mind in order to click i... See more

But busyness has a way of stealing creativity from you. Generative work, like art and writing, requires long periods of nothingness: it’s only in that wide empty space that ideas emerge. Long runs, hot showers, commutes that don’t involve harried Slack messages and listening to podcasts at 2x speed. Sitting at the edge of a dock, listening to the o... See more

What solitude gives you is an opportunity to study what personal curiosity feels like in its undiluted form, free from the interference of other considerations. Being familiar with the character of this feeling makes it easier to recognize if you are reacting to the potential in the work you are doing in a genuinely personal way, or if you are givi

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