The Art of Fermenting Great Ideas

Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read th

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I feel like I say this to a lot of people, especially aspiring fiction writers. In my experience, it is really important to do two things.

One: You have to train yourself to notice things. It's not 100% natural at first – it certainly wasn’t for me – but raising those antennae is a very worthwhile thing to do. And it snowballs: once I got started ta... See more

“I rarely have good ideas.

To overcome this limitation, I think about one topic (like habits) for an unreasonable amount of time. Then, I revise, revise, revise until only the best stuff remains. It’s slow, but it works.

You can either be a genius or you can be patient.”