Saved by sari
The Anti-Amazon Alliance
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.
Petah Marian • Myth making and wonder - the new brand experience
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
