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The Anatomy of a Large-Scale Hypertextual Web Search Engine
Then Google came along. When devising its search engine, Google asked, “What attribute of a website can we use to automatically determine the website's relevance and authority?” Its conclusion was “inbound links.” An inbound link is a hyperlink on another website that directs back to your website. I am sure you have seen many hyperlinks. They look
... See moreMark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
This is how I put it in the February 22, 1999, issue of Newsweek: “Google, the Net’s hottest search engine, draws on feedback from the web itself to deliver more relevant results to customer queries.”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
The system established many conventions that still persist in search, including indexing and relevance algorithms.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Meanwhile, AltaVista analyzed what was on each individual page—using metrics like how many times each word appeared—to
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Google Adwords changed all of that. That, as well as free weblog hosting, fuelled the blogging bubble. You wrote a blog using a weblog system that came with decent SEO baked in (semantic structure and cross-linking, that’s all you needed back then). Most of your traffic came from Google’s search results. All of your revenue came from Google’s Adwor... See more