But Finkelstein is keen to point out that while Shopify made a billion dollars in revenue last year, Shopify app developers made almost $7 billion as a community.

On Listening to the Private Markets, Amazon Aggregators & More

Shopify’s big strategic question is how it can build network effects. It wants to sell higher-margin products to merchants for the money, but it might be more important in the long term that those products build a network, pull more merchants and users into the system, and make the core business more sticky. Shop Pay is one building block, but an... See more

The total addressable market (TAM) for creators is much larger than almost anyone believes. Two forces are hyper-charging the market opportunities for these creators. The first is that more of the demand side of the economy -- i.e. experiences and consumption -- is being mediated by aggregating platforms. The second is that more of the supply side... See more

Amazon is a two sided marketplace, made up of:

1. Buyers


2. Sellers

“Yeah, no sh*t” – you, probably.

What you might not know is that over 60% of the stuff sold on the platform doesn’t actually come from Amazon, but independent sellers. ️

But it wasn’t always like this...

• Between 1994 and 2000, everything on the site was sold by Amazon


• In that time

... See more