In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it... See more

Sometimes it can feel like the online spaces you spend time in are working against you, pushing you toward things that their owners value instead of what you value—and harnessing your energy to fuel the very things you hate. Like me, you probably know the feeling of spending too much time gorging on digital junk food, wasting precious moments of... See more

The belief that human behaviour can be perfectly modelled, predicted and controlled entrains as a consequence the collapse of equitable relations between individuals and trust in institutions, and the substitution of algorithmic certainty for any semblance of participatory, democratic society. There is no appeal to collective, contestable

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This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more