
The AI Quality Coup

People assume that generative AI will lead to a tsunami of garbage content. I think the opposite problem is more interesting: what if you were drowning in amazing content? What if you’re so inspired and overwhelmed by awe that it’s stressful and addicting and life disorienting?
The problem for AI is that creative work is not predictable. It is not about statistical likelihood or simply mashing up the familiar—it is about leaps in logic and counterintuitive juxtapositions. It is about the unique experience of the individual, and seeking to do what has never been done before. It is about the least predictable next word or p
... See moreTIME • AI and the Rise of Mediocrity

I think we're about to enter a period of 1-2 years, with a 'cringe gap' around AI.
Most generated content will look the same. The same styles. The same prompts. But a small group of creators will figure out their own unique format, and scale it to infinity. Taste and vision have never been more valuable.
Most generated content will look the same. The same styles. The same prompts. But a small group of creators will figure out their own unique format, and scale it to infinity. Taste and vision have never been more valuable.
This is one of the many reasons why I find the current conversation about so-called generative AI so immensely frustrating: there’s all this hype about making everything easier and faster, about how we can eliminate all the work involved in the making of words and images. But no one arguing for this seems to have asked what’s left when the work is ... See more