The Age of the Sovereign Creator
This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and mergin... See more
Hamish McKenzie • The Age of the Sovereign Creator
An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more
Hamish McKenzie • The Age of the Sovereign Creator
Making the internet work for creators
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more