In an in-depth investigation for The Guardian, Chayka documents how the AirSpace style of interior decor has become the dominant design style of coffee shops:

“Go to Shoreditch Grind, near a roundabout in the middle of London’s hipster district. It’s a coffee shop with rough-hewn wooden tables, plentiful sunlight from wide windows, and austere... See more

This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same.