The Age of Average

In a world of atomization and disconnection, where the Age of Average surrounds us and dampens our spirit, we believe this approach is how we reverse the tides. We can choose the path of  less, but better.  We can reject the incentives nudging us to behave more like machines and factories. We can reclaim our humanity, approach our work as

... See more

In a luxury media landscape, the traditional roles of creator, curator, and consumer are being redefined. Artists are not just creators but are now stewards of cultural communities, leveraging their individual legitimacy to direct communal conversations and brands. In the Age of Average, where mediocre content is abundant, creators become artisans ... See more

This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more