![Thumbnail of The aesthetics of our new fictions](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/5fd29d92/thumbnail.jpg)
updated 3mo ago
updated 3mo ago
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Set aside all the academic jargon — these studies are very difficult to read! — and the point is rather stark: our vision and perception are far sharper than is our own awareness of them. We see and understand even when we think we are not. This has major implications for design.
Still, it sounds impossible, doesn’t it? But it is at the root of virt
... See moreJonathan Simcoe added
As it turns out, much of design is about capitalizing on that gap. In the design of objects, understanding the careful balance of mind-body coordination is what makes for useful ones. A good object is not one that you want to be rid of, nor one that functions best when you are distracted. And yet, in the world of visual media, distraction has been
... See moreJonathan Simcoe added
“What I’m interested in is deep aesthetics: the universal or near-universal forms that elicit deep, subconscious positive or negative emotional responses. These deep aesthetics are changing, too, but not nearly fast enough to keep pace with rapid technological, political, and social upheaval around us.”... See more
– Lane Rettig, on the importance of studying d
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