The advice I gave a brand this week

Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n

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When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .