The A.I. Lie

Creators are thinking about AI the wrong way. Most creators are attracted to AI because they can use it to emulate the work of creators who have more resources. Finally – an equalizer! When that becomes true, when you CAN emulate the work of bigger creators, those creators will just adapt. They will innovate and create content that once again c... See more

While I'm sympathetic to many already struggling creators who will find fewer commissions and opportunities, I also think the genie is out of the lamp on this one. While there are probably some legal, technological, and social mechanisms to slow the use of these tools—I've heard of calls to boycott AI generated art—we cannot stop their widespread u

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AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.