The real trouble, according to the leading techno-optimist Clay Shirky, wasn't information overload, but "filter failure". We needed – and we'd eventually get – more sophisticated ways to filter the wheat from the online chaff. And then we'd no longer feel overwhelmed.

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?