The 8 Steps for Leading Change
Wins are the molecules of results. They must be recognized, collected, and communicated – early and often – to track progress and energize volunteers to persist.
kotter2022 • The 8 Steps for Leading Change
Set multiple small, achievable milestones to keep enthusiasm end energy high.
Inspire people to act – with passion and purpose – to achieve a bold, aspirational opportunity. Build momentum that excites people to pursue a compelling (and clear) vision of the future… together.
kotter2022 • The 8 Steps for Leading Change
Sell the story and get people aligned.
“The way that you can guarantee success in a difficult change… is to not skip any of the steps or the learnings.”
kotter2022 • The 8 Steps for Leading Change
Achievements are only recognized after the full journey; there are no shortcuts to success.
Remove the obstacles that slow things down or create roadblocks to progress. Clear the way for people to innovate, work more nimbly across silos, and generate impact quickly.
kotter2022 • The 8 Steps for Leading Change
Destroy bureaucracy and committees; find champions and enable them to run.
Clarify how the future will be different from the past and get buy-in for how you can make that future a reality through initiatives linked directly to the vision.
kotter2022 • The 8 Steps for Leading Change
Similar to above, tell the story that resonates with people to champion the cause.
A volunteer network needs a coalition of committed people – born of its own ranks – to guide it, coordinate it, and communicate its activities.
kotter2022 • The 8 Steps for Leading Change
Identify champions and let them run with it. Support, as necessary.