can be working on several of the nine things at the same time. That’s how it works. But my recommendation is to go all in on that traffic engine if you don’t have that running yet.

It doesn’t make sense to go build this side of the business out yet if you don’t have a list and you don’t have traffic, but if you’ve got advertising skills and you’ve got an opt-in page and you’ve been building a list and you’ve got cash flow, absolutely!

entrepreneurial self

You need a big headline, and it needs to promise not the thing you’re giving away, but the result that it creates.

You’re going to need your own “home” because at some point, you have to drive traffic from YouTube to a page that you control, which is on your website, in order to get them to opt-in for your lead magnet.

Go create yourself some products and start running traffic.

Put up one of your best-selling products at a discount on this page. We call it an OTO or a one-time offer.

will love and the end reader/searcher will love.

My recommendation for people is a self-hosted WordPress blog