The 6 builders who will thrive in the new world

Category designers introduce the world to new ways of living, working, and playing. They are people and companies who move the world from the way it is, to the way they think it should be. And they do this by solving a problem people didn’t know they had or by reimagining a known problem, then creating the potential for a radically different soluti

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Creators won’t crowd out other forms of work; we’ll still have doctors, teachers, engineers. But every person will now be able to amplify knowledge, cultivate community, and earn income on the internet.

This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting rela... See more

What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more

Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more

Enter “The Hunter Economy” — a whole class of startups that'll be built to incentivize & reward early adopters both economically & socially. They'll exist for discovering new products, new people, and new ideas.

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than r... See more