added by Keely Adler and · updated 3mo ago
The 4 Phases of Culture Brands
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
- We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.
from Life After Lifestyle by Toby
- In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See morefrom From Brand Strategy to Brand Anarchy
Keely Adler added