The 4 Levels of PMF
pmf.firstround.com
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The 4 Levels of PMF
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta,
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
- First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta,
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.