The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

If the visitor presses “continue with order,” it takes them to a page that states, “Unfortunately, we are currently on back order but will contact you as soon as we have product in stock. Thank you for your patience.” This structure allows him to test the first-page ad and his pricing separately. If someone gets to the last page, it is considered a

the biggest time-saver of all: customer filtering.

I advise sending one task at a time whenever possible and no more than two.

1. How can you tailor a general skill for your market—what I call “niching down”—or add to what is being sold successfully in your target magazines? Think narrow and deep rather than broad.

the most critical of NR skills: remote management and communication.

1. The goals shift from ambiguous wants to defined steps. 2. The goals have to be unrealistic to be effective. 3. It focuses on activities that will fill the vacuum created when work is removed. Living like a millionaire requires doing interesting things and not just owning enviable things. Now it’s your turn to think big.

Using short deadlines does not mean avoiding larger tasks (e.g., business plan), but rather breaking them into smaller milestones that can be completed in shorter time frames (outline, competitive research summaries, chapters, etc.).

MICRO-TESTING INVOLVES USING inexpensive advertisements to test consumer response to a product prior to manufacturing.

Best: Look at the competition and create a more-compelling offer on a basic one-to-three-page website (one to three hours). Test: Test the offer using short Google Adwords advertising campaigns (three hours to set up and five days of passive observation). Divest or Invest: Cut losses with losers and manufacture the winner(s) for sales rollout.