The 22 Laws of Category Design

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries

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I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Randy Komisar

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Niche Down: How To Become Legendary By Being Different

Christopher Lochhead, Heather Clancy,

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