The 22 Laws of Category Design

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead,

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Niche Down: How To Become Legendary By Being Different

Christopher Lochhead, Heather Clancy,

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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