The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

Results are not the attainment of greatness, but simply confirmation of it. You become great long before the results show it. It happens in an instant, the moment you choose to do the things you need to do to be great.

The whole point of planning should be to help you identify and implement the critical few actions that you need to take to reach your goal.

The marketplace only rewards those ideas that get implemented. You can be smart and have access to lots of information and great ideas; you can be well connected, work hard, and have lots of natural talent, but in the end, you have to execute. Execution is the single greatest market differentiator. Great companies and successful individuals execute

One option is to set a 12 week goal in this area and build a 12 week plan. In this scenario, you would identify a handful of tactics that you would execute on a daily and weekly basis over the next 12 weeks.

How much time freedom do you want? What income do you desire? Write everything you can think of on a sheet of paper; leave nothing off the page.

Remember that the 12 week plan is not part of an annual plan; that’s old annualized thinking.

The concept of an ideal week is to plan on paper all the critical tasks that occur in a typical week and organize them so you can be most productive.

These types of statements reflect the mistaken notion that accountability is something that can and must be imposed; that’s not accountability, that’s consequences.

The good news is that you can change your brain simply by what you think about.

And just like you do at the end of a calendar year, every 12 weeks you take a break, celebrate, and reload. It might be a three-day weekend or a weeklong vacation; the important thing is that you take time out to reflect, regroup, and reenergize.