The scary thing about Asch’s conformity experiments is that you can get many people to say black is white, if you put them in a room full of other people saying the same thing. The hopeful thing about Asch’s conformity experiments is that a single dissenter tremendously drove down the rate of conformity, even if the dissenter was only giving a diff

Iconoclastic Are they independent thinkers? Look for people who are comfortable challenging the status quo. Find mavericks who know how to tell others what they may not necessarily want to hear. Look for team members who can ask a series of difficult questions and challenge assumptions.

CHAPTER 5 Dissent to Win