The 10th Man
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Saved by Soner Haci
The 10th Man

Saved by Soner Haci
CHAPTER 5 Dissent to Win
The scary thing about Asch’s conformity experiments is that you can get many people to say black is white, if you put them in a room full of other people saying the same thing. The hopeful thing about Asch’s conformity experiments is that a single dissenter tremendously drove down the rate of conformity, even if the dissenter was only giving a
... See moreTake the time to listen to smart people with whom you disagree.
This is not easy to do. Over time, any firm will find that certain methods and biases tend to work very well, and the more successful it is, the more it will develop its own unique mindset. We couldn’t succeed without the methods and principles that we learn over time, nor can we
... See moreIf a group is embarking on an unfortunate course of action, a single dissenter might be able to turn it around, by energizing ambivalent group members who would otherwise follow the crowd.