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The 10 Things All Great Manifestos Need

These artworks have the capacity to alter our perceptions: of ourselves, certain concepts, the history or present or future of the world. Many of my favorite visual artworks reorient my perception of beauty (making a beautiful thing boring, making an ugly thing interesting); many of my favorite literary artworks change my perception of morality (by... See more
Celine Nguyen • good artists copy, ai artists ____
After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:
A big idea that captures attention.
A thesis statement that expresses a controlling idea succinctly.
Contextual elements to shape beliefs by establishing authority and empathy, providin... See more
A big idea that captures attention.
A thesis statement that expresses a controlling idea succinctly.
Contextual elements to shape beliefs by establishing authority and empathy, providin... See more

This process of deliberate reflection resulted in the creation of his 3-2-1 newsletter—three ideas from James, two quotes from others, and one question for the reader to ponder—a much shorter format that has now amassed millions of readers.