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The 10 Things All Great Manifestos Need
1. Manifestos usually include a list of numbered tenets.
The format has been de rigeur since at least as far back as The Declaration of the Rights of Man (1789). It conveys a sense of urgency and straight talk. This is also why manifestos feel so contemporary: their close resemblance to click-bait top 10 lists.
Julian Hanna • The 10 Things All Great Manifestos Need
After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:
A big idea that captures attention.
A thesis statement that expresses a controlling idea succinctly.
Contextual elements to shape beliefs by establishing authority and empathy, providin... See more
A big idea that captures attention.
A thesis statement that expresses a controlling idea succinctly.
Contextual elements to shape beliefs by establishing authority and empathy, providin... See more
In its highest form, the manifesto acts as a magic spell incanted by the visionary artist. It is a performative speech/act that attempts to bring a new reality into existence.