The 10 Things All Great Manifestos Need

After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:

A big idea that captures attention.

A thesis statement that expresses a controlling idea succinctly.

Contextual elements to shape beliefs by establishing authority and empathy, providin... See more

At worst this worldview can lead to the esoteric, or the novel for novelty’s sake. But at its best it can feel liberating—permission to “disregard the words” and just build what feels exciting. Trusting that the words will follow.

One of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more