The 10 Things All Great Manifestos Need

After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:

A big idea that captures attention.

A thesis statement that expresses a controlling idea succinctly.

Contextual elements to shape beliefs by establishing authority and empathy, providin... See more

The process of writing a manifesto, at its core, is the process of clarifying your desire . In a world that's constantly distracting us with digital noise and shiny objects, keeping us running on a mimetic treadmill of manufactured desires, getting clear about what you want, deep down, is a radical act. Exploring and articulating what matters most,... See more

The process of writing a manifesto, at its core, is the process of clarifying your desire . In a world that's constantly distracting us with digital noise and shiny objects, keeping us running on a mimetic treadmill of manufactured desires, getting clear about what you want, deep down, is a radical act. Exploring and articulating what matters most,

... See more

Writing a manifesto isn't just about desire and vision, though. The process invites you to explore who you must become, what principles you must embody, and how you must act in order for your desires to come to fruition. It brings you face to face with your shadow, and forces you to reckon with the reality of where you are today. To sit with the st

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