That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

What they really want is freedom and responsibility. They want to be loosely coupled but tightly aligned.

“If you want it, don’t try for a bargain and risk losing it,” she told me. “The anxiety of paying that much won’t last. But the enjoyment of living there will last forever. Go all in.”

Our office sent a clear message: this isn’t about us, it’s about the customers.

People want to be treated like adults. They want to have a mission they believe in, a problem to solve, and space to solve it. They want to be surrounded by other adults whose abilities they respect.

as a leader, the best way to ensure that everyone arrives at the campsite is to tell them where to go, not how to get there. Give them clear coordinates and let them figure it out.

A disc: $20. A reputation for having every DVD and always being in stock: priceless.

The reasons for working there weren’t exotic perks or free food.

The truth is that for every good idea, there are a thousand bad ones. And sometimes it can be hard to tell the difference.

But you want something that will scale,” he said. “You want to sell something where the effort it takes to sell a dozen is identical to the effort it takes to sell just one. And while you’re at it, try and find something that’s more than just a onetime sale, so that once you’ve found a customer, you’ll be able to sell to them over and over again.”