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Tesla Is Not A Car Company — Kyle Samani
Over time, the Gigafactory will grow and hopefully fulfill Elon Musk’s dream: achieving complete vertical integration for all Tesla products.
PJ Howland • An Inside Look at the Tesla Gigafactory
Tesla took the culture from Entrenchment to Tension by introducing the right kind of pain. They may have talked a good game about replacing fossil fuels with sustainable energy, but what really won them the market was a legion of early adopters who wanted to see themselves as stewards of the future by way of technology.
They created a new dichotomy
... See moreJasmine Bina • The 4 Phases of Culture Brands
