It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted... See more

“Gentleminions is obviously both nostalgic and ironic, but it’s less focused on expressing irony than it is about using a piece of internet content to actively mobilise people. It’s about bringing a bunch of people together, doing something objectively weird, and then sharing videos and posts about it back on internet platforms with the expressed... See more

Riding the same wave