Teen Subcultures Are Fading. Pity the Poor Kids.

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

What’s worse is the deep capitalism poisoning that confuses consumerism with culture: a new water bottle despite having water bottles, simping for and falling for billionaire theatrics, happily welcoming the AI-fication of everything. A loser landscape is emerging, as teens want less sex in movies, as nightclubs close and sober bars rise, as nightl... See more