The keen forecaster or spotter will therefore choose industries that have no obvious or explicit crossovers to see if the idea in question is greater than the sum of the parts of the industry it starts in, and thus has a wider, more profound appeal. Cassie, or her equivalent, will look at luxury, food, technology, hospitality, automotive and... See more

Being a heuristic, or rule of thumb that is learned over time, clustering is not a quantitative or scientifically proven technique, but one that forecasters have developed from their residual knowledge and experience of how trends can be identified and mappe d

Fashion, beauty and accessories are, by nature, interlocking sectors, as are food, drink and hospitality. So a trend or idea that starts in one will usually and quickly spread to another. Consider trends such as organic, craft, artisanal, local or biodynamic, or how ‘fast fashion’ as a concept quickly became a meme that could be found in beauty and... See more