Taylor Swift Loves Puzzles More Than You

Over the past 13 years, Swift has perfected the pop culture feedback loop: Sheshares updates about her life and drops hints about new music, which fans thengobble up and re-promote with their own theories, which Swift then re-shares on herTumblr or incorporates into future clues. [...] "I've trained them to be that way," shesays of her fans' astute... See more
Libby Marrs • I Would Very Much Like To Be Excluded From This Lore
Taylor Swift, for example, is notorious for generating lore, putting easter eggs in everything she does, and readingand playing into fan theories about herself. She does this both in the ‘text’ of her songs (see: the fandom’s obsession around the Betty/August/James lore in the album /iterallycalled folklore), as well as in her activities surroundin... See more
Libby Marrs • I Would Very Much Like To Be Excluded From This Lore

Björk: Creating ever changing, context-aware music
Here’s where things start to get a little crazy. A less talked about, but boundary-pushing use case is turning a traditional “static” song into a living, breathing work that can respond to environmental context, its audience, and take on the form of an ever-changing performance.
Björk: “Korsafn” (20... See more
Here’s where things start to get a little crazy. A less talked about, but boundary-pushing use case is turning a traditional “static” song into a living, breathing work that can respond to environmental context, its audience, and take on the form of an ever-changing performance.
Björk: “Korsafn” (20... See more