There will always be creators. But the ones who stand out in this era are also curators. People who filter their worldview so cleanly that you want to see through their eyes. People who make you feel sharper just by paying attention to what they pay attention to.

We used to associate intelligence with accumulation. The smartest people were the ones who knew the most. But that model doesn’t hold anymore. AI knows more than anyone. Wikipedia is free. The internet has flattened information access so thoroughly that hoarding knowledge is no longer impressive. What matters now is what you do with it. How you fil... See more

Because when abundance is infinite, attention is everything. And what you give your attention to—what you consume, what you engage with, what you amplify—becomes a reflection of how you think.

But taste requires subtraction. It means not participating in every viral moment. It means not resharing something just because it’s getting attention. It means opting out of the churn.

That doesn’t mean being contrarian for the sake of it. It means noticing when the culture’s default setting no longer reflects what’s true for you—and walking away.

And that’s what real taste is: a deep internal coherence. A way of filtering the world through intuition that’s been sharpened by attention.

We’re drowning in content.

That’s why taste is a responsibility. It’s not just about what you like. It’s about what you allow in.

Taste is how you protect your mental environment.

“Everything we come into contact with has the potential to influence our taste. So the art of living well includes the art of feeding your input stream.” — Rick Rubin

The internet has flattened information access so thoroughly that hoarding knowledge is no longer impressive. What matters now is what you do with it. How you filter it. How you recognize signal in the noise.

Curation is the new IQ test.