And that’s what real taste is: a deep internal coherence. A way of filtering the world through intuition that’s been sharpened by attention.

You become someone who builds their own signal—because you know how to listen for it. You know what feels grounded. And you trust that instinct more than the metrics.

Rick Rubin talks about life through “the prism of self.” Not as a fixed identity, but as a set of lenses you rotate depending on context. You’re not one thing. But your taste should still feel you—across rooms, across mediums, across seasons.

And you let your attention become an act of reverence.

What sets Rubin apart isn’t technical mastery. It’s attention. Intuition. The ability to sense what feels right before it’s logically apparent why it works. His presence in a studio isn’t to dictate. It’s to sense . To listen deeply. To cut away noise until the essential emerges.

You are what you pay attention to.

Taste is how you live a congruent life. Not in the sense of brand consistency, but in the sense of spiritual alignment. You can change your mind. Explore new spaces. But your values stay intact. Your center holds.

And what you give your attention to—what you consume, what you engage with, what you amplify—becomes a reflection of how you think.