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Taste Is Eating Silicon Valley.
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]
Taste is
... See moreAnu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Products make you feel something when you use them, and they make other people feel something about you.
Anu Atluru • Taste Is Eating Silicon Valley.
Make something that stands out in a bland world
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Taste bridges personal choice (identity), societal standards (culture), and the pursuit of validation (attention).
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.
Anu Atluru • Taste Is Eating Silicon Valley.
even B2B software now feel the pull of user experience, design, aesthetics, and storytelling.
Anu Atluru • Taste Is Eating Silicon Valley.
In this new era, founders—of every kind—must become tastemakers, and venture capitalists the arbiters of taste. Because in a world where
anyone can create anything
, taste is what matters.
anyone can create anything
, taste is what matters.
Anu Atluru • Taste Is Eating Silicon Valley.
Storytelling was important before when pitching an idea, but now it’s essential.
“The pursuit of unlocking technological breakthroughs must be done with cultural resonance in mind, not just for the sake of the technology itself”.