Targeting taste communities

Ana Andjelic The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Joey DeBruin (Amazon) Prime time in web3

When Community Becomes Your Competitive Advantage

Jeffrey Bussganghbr.org
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The Internet empowered us to find our tribes. Retail isn’t keeping up.

Julie Thibaultmedium.com
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Shripriya Mahesh A Sense of Belonging

Big Fashion's Niche Future 🙌

Ana Andjelicandjelicaaa.substack.com
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Brands want to be more than your friend. They want community.

vox.comvox.com
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