added by sari · updated 2y ago
Targeting taste communities
- Instead of focusing on individuals, we should focus on their relationships and look at the communities they belong to.
from Targeting taste communities by Ana Andjelic
sari added 3y ago
- When we shift our focus from an individual to their network of relationships, we start asking different questions: how the communities an individual belongs are structured; what is their dynamics; how the influence spreads within them; who are the most active and/or valuable members.
from Targeting taste communities by Ana Andjelic
sari added 3y ago
- Thanks to the Internet and its numerous influence networks, products across categories are now more susceptible to trends than to individual preferences. A show becomes popular because a lot of people watch it, and it’s entirely possible that a big chunk of the show’s audience does it not because it reflects their interests or values, but because e... See more
from Targeting taste communities by Ana Andjelic
sari added 3y ago