added by sari · updated 2y ago
Targeting taste communities
- Let’s recap: as content creation and distribution tends to infinity, community emerges as true internet-native media. Community is an exercise in cultural production, and communities filter content proliferate a specific point of view. The role of the community, then, is to create and curate cultural artifacts in-line with their collective point of... See more
from Luxury Media
Devin Baker added
When we shift our focus from an individual to their network of relationships, we start asking different questions: how the communities an individual belongs to are structured; what is their dynamics; how the influence spreads within them; who are the most active and/or valuable members. This shift reveals not our inferred, but our actual taste.
from The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic
- Instead of using aggregated engagement data on consumers’ revealed preferences, it's actually more valuable to disaggregate “the crowd” into specific communities and clusters, and to pick cultural objects that spike in particular communities or are at the intersection of two to three communities, rather than the objects that are broadly liked.
from Curatorial Governance by Tony Lashley
sari added