🌍 Tantalising
Picture, if you will, a customer picking up a book in a bookshop: He takes a brief glance at the cover flap, hoping for some assistance. At that moment, without realizing it, he is opening an envelope: those few lines, external to the text of the book, are like a letter written to a stranger.
Louise Willder • Blurb Your Enthusiasm: A Cracking Compendium of Book Blurbs, Writing Tips, Literary Folklore and Publishing Secrets
The “Coupland” concept explores book discovery as a social activity by allowing readers to build shared libraries and hear about additional texts through existing networks.
IDEO • The Future of the Book | ideo.com
Would you open a door with something vague written on it? Creatures Inside — Are we talking puppies or snakes? If the door just said everything that was inside, you would only enter on the off chance it has the exact thing you’re looking for. Copper Tubing and Water Bottles for Hamsters — Nevermind, I don’t need either of those. You want to walk... See more