Taming the Blue Bird

To step into the stream of any social network, to become immersed in the news, reactions, rage and hopes, the marketing and psyops, the funny jokes and clever memes, the earnest requests for mutual aid, for sign ups, for jobs, the clap backs and the call outs, the warnings and invitations—it can feel like a kind of madness. It’s unsettling, in the ... See more

This allows us to pop the algorithmic bubbles—the weapons of math destruction—used by the Twitters, Facebooks, Googles of the world to lull us to sleep. It shuts off the intermittent dopamine drip to which we have become tethered and addicted.Though I do not lead a life so interesting to write about each and every day (partly why this newsletter go... See more

The amount that Twitter omits is breathtaking; more than any other social platform, it is indifferent to huge swaths of human experience and endeavor. I invite you to imagine this omitted content as a vast, bustling city. Scratching at your timeline, you are huddled in a single small tavern with the journalists, the nihilists, and the chaotic&... See more

Because the mainstream social networks have been designed by a tiny number of people, we have been prevented from experimenting and creating new knowledge about what sustainable community management online looks like. Start erasing the line between operators, customers, and community members disappears, and squint; you begin make out the shape of a... See more

Platforms like TikTok and Instagram are engines of distraction and cultural rot. They stand in front of the more difficult but more rewarding aspects of life: deep work, intimate connections with friends and loved ones, focused attention for hobbies with intrinsic rewards. By training users to crave constant novelty and the immediate approval of an... See more

Substack wasn’t just about an economic trend of power flowing to individual writers thanks to the leverage technology gives them—it was about creating a morally superior playing field that could help heal our minds from the damage done by social networks. The Substack model wasn’t just a business strategy, it was a political philosophy.