Talking to Humans: Success starts with understanding your customers

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick • 7 highlights

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Interviewing Users: How to Uncover Compelling Insights

Steve Portigal

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Disciplined Entrepreneurship

Bill Aulet

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The Secret Lives of Customers

David S Duncan

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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Dan Olsen

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Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Bob Moesta

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