Talking to Humans: Success starts with understanding your customers
- Know the customer. Talk to them. It is tempting to assume that we understand our customers, but we are often wrong. We validate our assumptions through qualitative and quantitative customer input.
Phil Peron • Managing Your Product Playbook
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick • 7 highlights
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