Know what you’re optimizing for, and act accordingly.

PS: I try to make it a point to avoid writing "generic" articles, or rehash old ideas just for the sake of producing content. My philosophy of writing is that I make a real effort to only write things that can only be written by me; things that are unique to my perspective, or at the very least the things that no one else seems to be saying.

I don't think there's anything wrong with treating productivity literature as leisure reading.