Life without a clearly defined goal is nothing more than meaningless actions with no clear sense of direction.

“The first exercise I want you to do for next Tuesday is to write up a list of your one, three, five and ten-year goals. No matter how big or small. But imagine where you want your life to be at each interval. Share your goals with your wife.

Your product must have a set of features which provide a guaranteed result for your clients. It must be delivered over a set period of time. It must be recognisable – this is called packaging.

‘one overestimates how much one can achieve in a month, but underestimate how much one can accomplish in a year.’

You have to charge based on the value of the outcome you can deliver for your clients, and incrementally add more value to provide a better quality service and charge more.