nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.

The mechanism for developing tacit knowledge is straightforward but slow: repeated practice that gradually moves skills from conscious effort to automatic execution. The mechanism for transmitting it is even slower: apprenticeship, where a learner works alongside someone experienced, observing and imitating until their own judgment develops. This... See more