Switch: How to Change Things When Change Is Hard

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there

What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?

Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.

A good change leader never thinks, “Why are these people acting so badly? They must be bad people.” A change leader thinks, “How can I set up a situation that brings out the good in these people?

Knowledge does not change behavior,” he said. “We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.