Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman amazon.com

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational

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Invisible Influence: The Hidden Forces that Shape Behavior

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

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