Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.

Transparency in sourcing and manufacturing has become table stakes in the minds of over two-thirds of 18 to 35-year-olds. Where something is made, under what kinds of working conditions, and environmental sustainability across the entire distribution chain are now all a part of the decision-making process.