Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Dave Peterson

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Future Demand: Why building your brand among tomorrow's customers is the key to start-up success

James Hurman

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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

Joe Coulombe

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