Superhuman

25 Intangibles that add value:

1. Authenticity —> Offer the real thing.

2. Availability —> Make it easy to get anywhere, anytime.

3. Belonging —> Offer a sense of community.

4. Clarity —> Make it very easy to understand.

5. Certainty —> Remove all doubt about its benefits.

6. Control —> Put the customer in charge.

7. Curation —> Act as tastemaker on behal

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